

Eighty per cent of female Fortune 500 CEOs played sports in their formative years, emphasizing the profound impact of early exposure to sports on women’s development and ability to reach their full potential.

NEW RESEARCH HAS FOUND THAT WOMEN WHO PLAYED EXTRACURRICULAR SPORT AS CHILDREN WERE MUCH MORE LIKELY TO REACH SENIOR PROFESSIONAL ROLES.
It attributes this benefit to the resilience, confidence and adaptability that sport builds, with women who play sport almost a third more likely to handle pressure well and bounce back after hard times, and a fifth more likely to enjoy trying new things.

WOMEN ARE PAYING NEARLY 40% MORE THAN MEN FOR EVERYDAY TOILETRIES. COMBINED WITH THE GENDER PAY GAP, THIS MEANS WOMEN SPEND A LARGER SHARE OF THEIR INCOME ON BASICS (64%) COMPARED TO 53% FOR MEN.
72% OF GEN Z CONSUMERS EXPECT AI-POWERED PERSONALISATION IN THEIR BEAUTY EXPERIENCES, MAKING TECHNOLOGY A NON-NEGOTIABLE FOR BRANDS LOOKING TO CAPTURE THIS AUDIENCE.

"Female literacy reduces child mortality. According to the UN, a child born to a literate woman is 50% more likely to survive past age 5."
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WOMEN NOW OUTNUMBER MEN IN HIGHER EDUCATION, WITH 55% OF GLOBAL UNIVERSITY GRADUATES BEING FEMALE (SOURCE: UNESCO). THIS TREND IS LEADING TO INCREASED EARNING POTENTIAL AND ECONOMIC INFLUENCE.​​
​LINKEDIN
Every additional year a girl is in school can boost her future earnings by up to 20%.
CHANGE THE NUMBERS. CHANGE THE WORLD.

86% of brands said their sponsorship of women’s sport had either met or exceeded their return on investment (ROI) expectations, with a third reporting that women’s sport activations recorded better than expected on key performance indicators (kpi).
SPORTS PRO, 2024
BEAUTY RULES
Red lipstick became a symbol of rebellion and empowerment, first embraced by suffragettes to challenge social norms.
SILVER SCREEN
In 2024 for the first time, the percentage (42%) of top-grossing films with female leads matched those with male leads.
A WOMAN'S INSTINCT
Women have more olfactory neurons, making their sense of smell stronger - especially during pregnancy.

BY 2030, 45% OF WOMEN ARE PROJECTED TO BE SINGLE. THIS SHIFT IS DRIVEN BY A DESIRE FOR HIGHER RELATIONSHIP STANDARDS, INCREASED FINANCIAL INDEPENDENCE, AND A FOCUS ON PERSONAL FULFILMENT-FACTORS THAT, FOR MANY, ARE NO LONGER ALIGNED WITH TRADITIONAL PARTNERSHIPS.
American women control more than $10 trillion in assets (an amount expected to triple over the next decade), driven by a steady upswing in workforce participation, education and wage growth.
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Women are increasingly likely to be the primary bread-winner, financial contributor and head of household, making 85% of day-to-day spending decisions and 80% of healthcare spending decisions for the family.
LA 2028 will be the first time in Olympic history, the number of female athlete quota spots (5,655) will surpass male quota spots (5,543).


"A Wells Fargo study covering December 2012 to 2022 provides more evidence that women do better than men at investing. It reported that women achieved higher returns while taking on less risk than men."
WOMEN ARE INVESTING DIFFERENTLY, AND THAT DIFFERENCE MAKES THE WORLD RICHER.

£250B COULD BE POTENTIALLY ADDED TO THE UK ECONOMY IF FEMALE ENTREPRENEURS WERE FUNDED THE SAME AS THEIR MALE COUNTERPARTS.
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BY 2030, WOMEN COULD BECOME THE DOMINANT DRIVERS ON THE ROAD AND, MORE IMPORTANTLY FOR DEALERSHIPS, THE MAJORITY CAR BUYERS.​
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MARCHFINANCE​

Last year, women represented 71% of solo travelers globally, a notable increase from previous years, with women aged 45 and above being the fastest-growing group in solo travel.​

