MERCEDES-AMG
#AMG4WOMEN
Mercedes-AMG needed to bring to life their AMG4WOMEN event across their social channels and drive engagement with their fearless female audience.
We came up with a way of bringing brand and guest together in one celebratory weekend of fast cars and female power. 28 women, 26 cars captured across 7 films and hundreds of stills showcasing an unrivalled brand experience.
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“The best content we’ve ever had for AMG”, said Susie Wolff, former F1 racing driver and head of women’s development at AMG.
Each day was shot, edited and supplied to client and guests within 24hrs to give them a stream of live content to share with the world. This tailored approach elevated the experience for guests and gained the attention of the brand’s online audience with the best engagement rates for an event across AMG’s owned channels.
