Tanqueray wanted to capitalise on its placement in the Hollywood film, House of Gucci. We created a halo piece of branded entertainment that captured all the drama and glamour of the film, released alongside its world premiere.

 

Inspired by Patrizia Reggiani’s Tanqueray martini moment, we built a new narrative around a woman out for revenge. Enter Mette, a talent from our industry contacts who could bring this story to life with effortless style and attitude. Dripping in haute couture, this world was one of spilt drinks, icy stares, and a back-stabbing twist of pineapple – all set to Blondie’s Heart of Glass, just like in the film.